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SS14 We´re OK & the Smoking Fox

CONCEPT

 

The essence of this season has been boiled down into the creation of a character named the Smoking Fox. Destined for great things, this gentleman prefers action over words, taking on challenge after challenge whilst making it all look effortless. He is the embodiement of confidence, passion and talent; he is a character we all have within.

The Smoking Fox is a symbolic stamp of approval; a bravery medal to wear as a sign of being not only a dream catcher but also a go-getter. We are inspired by people who keep trying, keep hoping, keep moving forward in a direction that is theirs alone, in a manner that brings a smile to their souls and wings to their feet.

The SS14 collection is a celebration of the individual and the gang. It’s a colourful homage to those who dare to stand up and stand out, and to those who always have your back.

 

THE THOUGHTS BEHIND THE COLLECTION

The collection is composed with the key word ’dynamics’ in mind. We would like to offer a number of pieces to fit into our customer’s existing wardrobe, creating a balance between colour, shape and style.

These garments should be classic in fit and design, elegant and relevant in detail, modern in their expression and contain a little something that is unique without being overpowering.

Our aim is to offer a garment which our man knows is a perfect fit, keeps its shape and, where those favourite basic items are concerned, stays in the collection season after season for an easy refill.

In the collection, you can find a variety of pieces to give him a balanced, classical look. Should you wish to add an element of individuality, you will find several garments that have the ability to lift an outfit and make it special. These pieces have a unique element which is perceivable without being obtrusive. The more daring gentleman will be able to put together outfits that are designed to be noticed. By using carefully selected colours and a variety of new prints, we offer a number of items that just might turn a head or two.

The main philosophy behind the design is to make each and every garment comfortable, dynamic and - be it discrete or noticable - unique in detail. Our sincere hope is to supply our customer with a garment you will grow very fond of.