Brand Story

Ever since established by a collective of various creative minds back in 2008, Uniforms for the Dedicated has organically evolved as a men’s fashion label. Today, the label aspires to make contemporary luxury for the conscious man – a selection of everyday wear featuring nature-friendly designs.
Combining streetwear with elegant tones and Scandinavian sensibility, influences originate from army, sports, and function. The garments consist primarily of organic, recycled, and bio-based materials, which are carefully selected to embody the certain quality Uniforms for the Dedicated stands for.

Designer Rasmus Wingårdh and co-founder Lars Johan Hedberg